From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Gary van BroekhovenLearn how to make focus groups work for user research. Discover the pros, cons, and practical tips to gather rich insights and design better experiences.
Gary van BroekhovenExplore key types of customer research with this guide—featuring the GRAMS framework, behavioural insights, and motivational theory in action.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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